Money Guide

Quick answer: Money in Planet Zoo 2 is about cash flow — you earn from ticket prices, donations, souvenirs and marketing campaigns, and you spend on adopting animals, staff salaries and energy bills. Loans are a confirmed tool. Exact optimal prices and ratios are not published in a shared Frontier list.

Confirmed revenue sources

Ticket prices — what guests pay to enter
Donations — guests donate more when animals are happy
Souvenirs — shop sales
Marketing campaigns — spend to pull in more guests
Loans — borrow to cover shortfalls

Confirmed costs

Adopting animals — the upfront cost of a new species
Hiring staff — plus ongoing staff salaries
Energy bills — running the park

Vet research is an indirect money lever

Vet research unlocks items and improves welfare options (Research) — happier animals mean more donations. Research is a spend that pays back through welfare, not a direct revenue line.

What's still waiting

Optimal ticket pricing, donation rates and marketing ROI are not published. Never publish exact "best" numbers without in-game testing — the confirmed mechanics are the guide, not invented ratios.

Is your zoo losing money?

If costs are outpacing revenue, see the troubleshooting page: Zoo Losing Money.